Navigating social media as a business owner
As a business owner, it’s common to wear many hats. From bookkeeping to marketing, you may do it all! When it comes to growing your business, marketing is essential to push your business in front of new eyes. And when it comes to marketing your business online, a key factor is social media. But where do you start? Navigating social media can be daunting for business owners who are unfamiliar, so we wanted to give you some guidance on where to begin.
Social media was invented to connect people. Nowadays its use extends to businesses, allowing businesses to connect to potential customers and engage with them from afar. Think of social media as your online business card. It acts as a road sign to your website, but also allows you to bridge the gap between business and consumer.
Navigating social media – our guide
Before you jump into the deep end, there are few key considerations when it comes to navigating social media for your business:
- Define your goals: Before you start using social media as a business owner, it’s important to define your goals and objectives. Are you looking to increase brand awareness, drive traffic to your website, generate leads, or engage with your customers? Write these down, as these will help you create content that aligns with these goals in future.
- Choose the right platforms: Not every social media platform is going to be the right fit for your business. Take the time to research and identify which platforms your target audience is active on and focus your efforts there. Some popular platforms for businesses include Facebook, Instagram, Twitter, LinkedIn, TikTok and Pinterest. Each of these platforms have their own demographics and this will determine which is best suited to your business.
- Create a social media strategy: Once you have defined your goals and chosen the right platforms, it’s time to create a social media strategy. This should include a content calendar, posting schedule, and target audience analysis. Consistency is key when it comes to social media, so make sure you have a plan in place to keep your content fresh and engaging. Top tip from our marketing team: focus on quality not quantity. The moment you churn out posts to hit your quantity target instead of focusing on quality content that provides value for your audience, you’re doing it wrong.
- Set up your profiles: Make sure your social media profiles are complete and optimised with relevant information about your business. This includes your business name, logo, website URL, contact information, and a compelling bio or description. Make sure you embody your business’ tone of voice in every area.
- Start creating and sharing content: Once your profiles are set up, start creating and sharing content that is valuable and relevant to your audience. This could include blog posts, videos, images, infographics, and more. Remember to engage with your audience by responding to comments, messages, and mentions in a timely manner. Top tip from our marketing team: The sooner you respond, the better! Actioning leads within 30 minutes of them coming through result in higher conversion rates than if you were to respond a day later.
- Monitor and analyse your results: Keep track of your social media metrics to see how well your efforts are performing. Use tools like Google Analytics and social media insights to track your progress and make adjustments to your strategy as needed.
By following these steps, you can effectively start using social media as a business owner to build your brand, engage with your audience, and drive results for your business.
At Core Business Brokers, we specialise in successful business sales, and with that comes a good knowledge of marketing your business. If you’re looking to sell your business in the next 12 months, contact us today to learn more about our services and how we can help. Give us a call, at (02) 9413 2977 to get the ball rolling. Alternatively, you can email [email protected], [email protected] or [email protected] to learn more.
